How a Product Marketing Video Benefits Dynacore Equipment

Last year, Basetwo Media produced a product marketing video for Dynacore Equipment, a company specializing in 'production optimised technology' for the hollowcore industry.

We worked on the project with Dynacore’s technology marketing expert Janie Chang, who scripted and coordinated the video on behalf of the company.

Janie recently published a great case study on her blog ("A Good Product Video Works Hard") on how the video has been working for Dynacore.

Dynacore has benefited from the video in many ways, including an increased presence at trade shows, using it as a response tool when following-up on sales inquiries, and as an educational tool for distribution partners.

To read about Janie's findings click here.

Music Video for Vancouver Band 'Bike'

Thanks to everyone who came out and suffered through the heat with us on the music video shoot for Vancouver band Bike.

Bike's live performances are always a party, so we felt the video had to match. The band was featured biking around town singing to car-mounted cameras, at points being joined by dozens of extras. A performance was staged in a parking lot near Science World which even includes some motorbike stunts... Read more

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