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February 2009 Newsletter

Basetwo Media has several new projects to tell you about this month, as well as a new video case study. We've also included some other recent highlights from our news blog.


 

3-Day Conference on Saltspring Island

View Image on FacebookBasetwo Media filmed a collaborative workshop on Saltspring Island, dubbed the Stonehouse Initiative after the residence in which it was held.

The project’s purpose is to achieve public engagement and political action around the issue of climate change, and to encourage leadership towards a more sustainable future.

A diverse group of experts were invited to the 3-day event, including David Suzuki...

Read more and view more photos here.


 
   

Commercial for Process Clothing

Watch Video in our PortfolioWe've completed the production of a commercial for local apparel company Process Clothing.

The company pays great attention to detail and product quality, creating “limited run clothing as art". We focused on communicating this message in the production as well, using artistic cinematography and quick edits.

We shot in DVCPRO high definition using the Panasonic AG-HPX500 in order to utilize variable frame-rates.

Watch the video in our portfolio.


 
 

Case Study: Cowie and Fox

Watch Video Case StudyWe have been working with advertising agency Cowie and Fox since 2005, providing video for their web, interactive & broadcast projects.

Throughout this partnership we have helped out on projects for clients such as the BC Diary Foundation, Crofton House School and Arson Clothing.

Cowie's Noel Fox spoke to us about the importance of long-term relationships with partners...

Read more and watch the video in this case study.


   
 

2009 the Year of Online Video

Advertising has experienced a recent and dramatic shift in spending towards the internet, which is much more measurable and immediate.

Furthermore, a growing awareness, acceptance and perhaps even an expectation of online video content by viewers makes video even more important to a company’s marketing.

What this means is that it is important for companies to offer video content on not only their own websites but on popular video sharing sites such as Youtube.com in order to take advantage of this inherent bias towards video by the major search engines... Read more.


   
 

Other Headlines

   
 
     
 

Knowledge Centre
Video Formats Demystified

When beginning a new project, there will be two decisions to make with respect to the format of the video. The first is the Frame Rate, and the second is the Aspect Ratio of the image... Read more

 
     
 

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