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Choosing a Video Production Company
Video production is far from a commodity and hiring the right company really could determine the success of your next video project. There are several factors which should be considered, especially if you are looking for a long-term supplier or partner.
Independent Producers
Many independent producers market themselves as full-service production companies, but in reality may work from home and on a project-by-project basis.
The benefit of working with an independent or even a 'boutique' firm is of course that they are often cheaper, having much lower overhead. These producers typically still produce very high quality work and with more of a 'filmmaker' approach and strong creative direction.
Production Companies
By comparison, larger production companies such as Basetwo Media can offer much better service and long-term support.
We are more reliable (eg. if someone goes away on vacation, another team member can step-in) and flexible, enabling us to respond to last-minute requests.
Our strategic use of freelance production crew allows us to be completely scalable and able to handle any volume of work.
Long-term access to any completed materials or raw footage is something that should be considered as well. We have had many clients come to us with an existing video which they are hoping to update (eg. perhaps their current supplier is no longer in business), but without the assets to properly do so.
Copyright & Licensing
A major consideration when hiring a supplier is the ownership of the final video. All of our services are provided as 'work for hire', therefore our clients own all resulting raw footage and completed work.
We also waive all moral rights, meaning that we do not put our logo or name anywhere on the video, nor do we require that you give us credit.
You should be made to understand any licensing restrictions of assets used in the video, such as music and photos. See our article on the top 7 legal considerations in video production to learn more.
Proposals & Quotations
You can either get quotations based on the scope of your project, or ask for proposals to match a given budget. Refer to our article on how video production is budgeted to learn more about this process.
When comparing quotations from several production companies you may find a difference in price based solely on the scope of the project having been interpreted differently by other producers, since rates tend to be fairly consistent within the industry.
In Conclusion
The most important thing is a company's track record. How long they have been in business, their list of past clients, any client testimonials and case studies should all be verified.
About Basetwo Media
Basetwo Media is a Vancouver video production company specializing in promotional, educational & training videos and event videography. We help businesses communicate using the power of video.
Attitude rocks! Basetwo were a perfect fit with the culture of our organization at 1-800-GOT-JUNK? Get the job done but have fun!"
