Home > Why Basetwo Media > Case Studies > Backpocket COO

Case Study: Backpocket COO

Basetwo Media has been working with Cameron Harold for several years, previously at 1-800-Got-Junk? and more recently with Backpocket COO, featured below.

The Client

My name is Cameron Harold and I am the founder of a company called Backpocket COO. I coach entrepreneurial companies and franchisors on how to grow their organizations successfully.

My whole life I've been coaching entrepreneurs. I've coached hundreds of entrepreneurs and growing. I've actually coached them, and then also run companies and built companies. So I've taken, really, 20+ years of expertise and systems and have packaged different modules to now help other companies on growing.

I've found a real need in the marketplace where people aren't looking for necessarily a pure coach, but they really want to be mentored. So really what I'm doing is more of a mentoring - even though we would call it 'coaching'.

The Problem

A lot of people would come and see my speaking events and they'd say "Wow, I'd love to be able to get you in to see my companies" or "I'd love to bring you over to my country to have you speak", and I just don't have enough time to go around. Plus, I was leaving a lot of money on the table.

They really wanted to take that information and to show it to their employees and be able to break it down and show them the content in maybe more of a module approach. So they'd be actually maybe showing them 10 or 15 minutes of a video, letting the employees learn, putting all of that information in place, and then showing them the next 10 or 15 minutes of a video.

Instead of getting the employees to come out to a big speaking event where they're really drinking from a firehose for 90 minutes, now they can actually take that content and work through it over a period of months and years to come.

The Solution

I found an opportunity with taking all of my speaking events and getting Basetwo Media to film them all and package a set of DVD's that are now being sold and used in over 15 countries around the world by different companies.

I was very nervous because I really had a very small window to get 4 of my main speaking events filmed and had never done this before. I had done some training videos, but always had a lot more room in terms of margin for error. But when I'm filming a group of people that I'm speaking to, I really have that one event.

Basetwo Media was always there, they were always on time, they were always setup, they were always kind of in the background, and they did a great job with even understanding the landscape in terms of where I was going to be speaking and how I would be interacting with the whole room - it was great.

I would just show up at my event, sometimes even later than I was supposed to be, and Basetwo Media was always sitting there kind of waiting for me and already ready to go.

Why Basetwo Media?

I really thought long and hard about who I was going to choose to have come in and do the filming for me and I had used Basetwo Media over the last number of years where I was the COO for 1-800-Got-Junk? We used Basetwo Meda exclusively to do all of our training and safety videos for our franchisees and their drivers out in the field, and also to film some of our Corporate events so we could actually pass that material back to the attendees of the events.

We had so many great successes with Basetwo Media on their professionalism, the quality of their work, their pricing, and enjoying working with the people themselves, that it was really a slam-dunk when it came to me choosing who I was going to use with Backpocket COO.

I actually went out and looked at a couple other companies and then didn't even bother asking them for quotes. I just came right back to the people that I knew and trusted.