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Case Study: Cowie and Fox
Basetwo Media has been working with agency Cowie and Fox since 2005, providing video production for their web, interactive & broadcast projects.
Co-founder Noel Fox spoke to us about the importance of establishing long-term relationships with partners.
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The Client
My name is Noel Fox and I'm the Studio Director here at Cowie and Fox. We are a full service advertising agency in Yaletown. We produce ground-breaking communications.
Cowie and Fox was started in 1996 by my business partner Mike Cowie and myself. We became the agency of record for Westbeach, which was owned by Chuck Wilson. That eventually spawned into working with clients like Lululemon, which he founded as well, and which is now a global sensation and has been a big part of our success.
Our client base has expanded tremendously - everything from punkrock snowboard graphics, to real estate development projects worth $6 to $10 million. Completely different markets, but we're able to put in the homework up front and then help build a brand that's going to drive sales and create more awareness of who they are.
The Problem
We don't have a sales team, it's only our good work that really drives our new business, so it's really important that every project that we produce, whether it's a small one or a big one, is done at a level that's not only better than our last project, but better than everyone else's projects as well. So bringing on partners who are able to accommodate that is extremely important for us.
We always have a lot of projects going on and we're multitasking. When you're working with something the size of a film shoot, with a production crew, talent and things like that, it's a really big undertaking. It's really important that we have partners that are able to step to bat and make our jobs easier.
The Solution
So we've been working with Basetwo Media for a number of years now. We just did a Bootlegger 'Find Your Fit' site where it was all shot on green-screen.
Basetwo Media was tremendous with that and was a real asset and extension to our team in helping develop this.
Also being very cognizant of things like budgets, timelines, and putting it all together in a package that worked for us and then, in turn, for our client.
Why Basetwo Media?
They've kind of grown with us - really stepped it up to that next level from being a small shop to having now a full studio, a big team, very respected in the industry.
For us it's been really helpful because having that long-term relationship, we know that they're going to be able to step to bat and get our projects done on time.
They understand that we're working with tight timelines, they understand that we're working with budgets, they understand who we are and how we work, our style of work, the high level of work that we expect, and have been able to produce on that time and time again.
So it's having that long-lasting relationship. With our business as well - we're in the business of building long-lasting relationships and good friends.
Having a team that understands that that level of quality is absolutely important is extremely important to us.
